Even though it's hard to pin down an exact percentage, research has shown that on average, about half of strategic initiatives fail to be executed successfully. For those conceptualizing strategies, this is, of course, a sobering statistic: this means half the strategic work you're doing is not leading to the desired results. In this article, we'll look at some of the reasons why strategic measures aren't executed, and help you ask the right questions to increase the impact of your strategies.